Mat The Clothier
Mat, one of our co-founders, owns a streetwear brand called uvsailles and has been friends with artists for years. After seeing major corporations fleece his friends, he started servicing merch for artists since he had the supply chain to do so and so that they could keep more of what they built, starting with his hometown friends poptropicaslutz!
Today, youvmerch partners with artists and teams to service all merch needs, from design and production to fulfillment, all thanks to Mat.
Will The Architect
Will, one of our co-founders, is behind the youvmerch creative direction, branding, and systems. He designed and coded this website (hey), and works closely with Mat and Christian to help build infrastructure behind our operations.
An artist himself with his project Aurorum and an artist manager in the music industry, Will understands the creative and operational problems artists face and builds systems to make their lives easier.
Christian The Artist
Christian, one of our co-founders, is an artist and one half of the band poptropicaslutz!. He was the first to point out the flaws in the traditional merch system after experiencing the corporate model firsthand, and worked closely with Mat and Will to build an alternative that puts artists first.
Bringing the perspective of someone who actively releases music and navigates the industry, Christian helps ensure youvmerch is built with artists in mind at every step.
